Senior Digital Art Director
January 2016 to February 2023
Cobro Ventures - McLean, VA
Worked as part of small team to develop creative for multiple in-house companies. Core focus was on the company’s flagship product Bublup, a multi-platform consumer SaaS application. Collaborated on feature planning, identifying UI/UX priorities and implementing effective design strategies to meet release specific goals. Developed UI/UX wireframes, prototypes and functional components in HTML/CSS. Spearheaded the transition to modern UI/UX tools and workflow specific resources including the creation and development of platform-specific application design systems and documentation. Other responsibilities included: motion graphics, css-based animation, illustration, video-production, and website theme development.
August 2007 to January 2016
Spark Revenue - Los Angeles, CA
Responsible for overseeing all concept, planning, design and development of online marketing lead-gen creative including email, banner and landing pages. Implemented responsive web design (RWD) for high-level client website initiatives including hardware/software requirements, training documentation, RWD template creation, and cross-platform, cross-device and cross-browser Q/A testing.Worked with stakeholders on creative briefs, identifying project goals and priorities, developing UI and UX requirements and prototypes, and executing strategy.
Senior Interactive Art Director
June 2006 to August 2007
Kovel/Fuller - Los Angeles, CA
Responsible for the concept, design, development, and production of interactive projects for agency clients. Worked directly with offline creative directors and other account management team members to translate offline direct mail, print and broadcast initiatives to effective online campaigns. Managed new and existing client projects including responding to RFPs, developing schedules and project specifications, managing interactive creative and development hires, and post project support. Clients included: Intel, Time Warner Cable, and Yokohama Tire Company.
Senior Ad Creative & Email Designer
July 2004 to June 2006
Vendare Media - Sherman Oaks, CA
Part of a creative team responsible for design for all portions of online marketing for lead-gen including: email, display/banner ads and consumer focused landing pages. Oversaw and developed creative for in-house consumer verticals and various corporate collateral and style/branding materials.
November 2000 to July 2003
Vision Internet - Santa Monica, CA
Oversaw the production of website creative for large state and city organizations. Worked directly with stakeholders, project managers, and developers to clearly establish and define site UX and UI goals and fulfill client brief requirements. Met with stakeholders directly to review web comprehensives throughout all phases of design including: concept, design, production, build and launch
January 2000 to November 2000
HyperImpact - Los Angeles, CA
Responsible for the creative direction and guidance a team of junior designers, developers and production personnel throughout the stages of website design. This included market research, competitive analysis and design brief creation. Developed creative briefs that defined creative direction, UI/UX criteria, content creation and other stakeholder goals. Interfaced with segment managers and web operations directors to clearly establish site architecture, build components and execute project goals.
Art Center College of Design
Santa Monica College
Santa Monica, CA