Case Study:
Bublup Website Redesign
Feature Callouts
To make it easier for the user to understand the Bublup feature set, key features were compartmentalized in easy to comprehend callouts. To add a bit of fun and interactivity, each callout unit was animated on hover.
Less Copy
The existing site had an overabundance of text. This made understanding the application features very difficult for the end user. The strategy was to make each feature description much shorter and easier for users to understand. Additional feature not part of the key features we’re broken out into one and two sentence blurbs.
